Starrality Fashion Challenge

FASHION WEEK READY

Show us how you’d arrive.

Everyday you → Fashion Week you.

$15 Entry · Entries close September 5, 2026 at 11:59 PM ET

ENTRY DEADLINESeptember 5, 2026 · 11:59 PM ET AUDIENCE + JUDGINGSeptember 6–7, 2026 WINNER ANNOUNCEDSeptember 8, 2026 PRIZE EVENTSeptember 12, 2026

The Challenge

Everyday you. Fashion Week you.

Create a 15–30 second vertical fashion film that begins with your everyday look and transforms into the look you would wear if Starrality sent you to Fashion Week.

This is a styling and creative-direction challenge. We are judging the point of view behind the look—not the price tag.

The Creative Brief

Show us how you’d arrive.

Build the transformation around your own fashion point of view. Use styling, movement, editing, beauty, location and transition as creative tools. The reveal should feel intentional, visually clear and unmistakably yours.

Runtime15–30 seconds

A concise vertical fashion film built for short-form viewing.

FormatEveryday → Fashion Week

Begin in your everyday look. Reveal the look you would wear if Starrality sent you to Fashion Week.

Creative DirectionYour point of view

Wardrobe, styling, transition, location, beauty, movement and visual treatment are yours to direct.

WardrobeNo designer required

Originality and styling matter more than price. Vintage, thrifted, custom and high-low looks are welcome.

Public EntryPost + tag Starrality

Publish your challenge video, tag @starralityapp, and include #StarralityChallenge.

The Prize

Win your way to Fashion Week.

One winning entry receives admission to the Fashion Week event specified by Starrality below, subject to the Official Rules and winner verification.

Grand Prize 1 Runway 7 Fashion Week Ticket

Runway 7 New York Fashion Week at Sony Hall · September 12, 2026. One seated event ticket. Exact showtime and seat assignment are provided to the verified winner based on the ticket secured by Starrality.

RecognitionStarrality Winner

Winner recognition through Starrality and placement on the Starrality Wall of Fame when applicable.

Entry$15

One completed registration, payment and qualifying submission per entry.

Judging

What the panel is looking for.

Styling

How intentionally the garments, accessories and overall look work together.

Originality

A distinctive fashion point of view rather than simply following a trend.

Creative Direction

Concept, transition, framing, location, movement and visual execution.

Presentation

How clearly and confidently the final look is revealed and communicated.

On-Camera Presence

Presence, confidence and the ability to hold attention on screen.

Final Score 70%

Starrality judging panel

Audience Score 30%

Viewer ratings

Audience Favorite Rate the look.

Viewer ratings contribute to the final score. The entry with the highest eligible audience rating may also receive separate Audience Favorite recognition.

This is a skill-based challenge. The final result is determined by the published judging formula: 70% Starrality judging panel and 30% Audience Score. Audience ratings alone do not determine the Grand Prize winner.

Official Entry

Enter The Switch.

Register your entry, submit your fashion film and complete the challenge entry payment. Your registration, required payment and qualifying submission must all be received for the entry to be complete.

Full Name *

Email *

Phone

Age *

City / State *

Instagram

TikTok

How do you describe yourself? *

Look Concept * Keep it concise. We want the concept—not a full essay.

Social Posting Requirement Post it. Tag Starrality. Use the challenge hashtag.

Publish your qualifying challenge video to Instagram Reels, TikTok or both. Your post must tag @starralityapp and include #StarralityChallenge so Starrality can verify the public entry and feature eligible submissions.

Published On *

Public Post URL *

I confirm that my public challenge post tags @starralityapp and includes #StarralityChallenge.

Additional Video Link (Optional) Optional. If your challenge video is already published in the Public Post URL above, you do not need to submit another video link. Use this only if you want to provide a separate YouTube, Vimeo, Google Drive or other shareable version.

I confirm that I created or am authorized to submit the video, styling and other materials included in my entry, and I authorize Starrality to review, evaluate and feature my submission in connection with challenge administration, judging, finalist or winner coverage and Starrality promotion. I confirm that the information submitted is accurate and agree to the Official Rules, eligibility requirements, entry deadline, submission requirements, judging criteria, prize terms, publicity permissions, verification requirements and winner conditions for The Switch Fashion Challenge.

$10 entry fee. This is a skill-based fashion challenge. Purchase does not determine the winner. The prize, event date, admission type, eligibility, judging criteria, geographic restrictions, taxes, transfer restrictions, publicity permissions and winner verification must be governed by the published Official Rules. Starrality should secure the advertised event ticket or access before opening paid entries.

Official Rules

Know the terms before you enter.

Eligibility. Entrants must meet the eligibility and residency requirements published for the challenge.

Entry. Registration, the required entry fee and a qualifying 15–30 second submission must be received by the deadline.

Judging. Entries are evaluated as a skill-based competition using Styling, Originality, Creative Direction, Presentation and On-Camera Presence.

Prize. The exact Fashion Week event, date, admission type, approximate retail value, transfer restrictions and fulfillment conditions should be identified in the Official Rules before paid entries open. Travel, lodging, transportation, wardrobe and incidental expenses are not included unless Starrality expressly states otherwise.